Men's Health

Pont3 developed and implemented a brand activation campaign for Men’s Health Magazine to connect with their readers and engage the participants and spectators of several leading ocean swims around Australia.

We negotiated sponsorship of the swims then developed and implemented their activation campaign which included event signage, brand representation in event collateral, IP rights and sampling on the ground.

The strategy is set to grow further in 2008 – 2009 with an increased involvement and more swim partnerships.

The campaign put Men’s Health Magazine in the hands of thousands of swimmers and spectators on these popular beaches – Noosa and Nth Bondi.