Fitness First Get Active

Pont3 worked with client Fitness First to market and implement the Get Active Events around Australia In 2006 and 2007.

The events were an all encompassing fitness experience for families that incorporated the various divisions of Fitness First to provide both a free community event and showcase their service offering through their clubs.

With supporting sponsorship from MBF the events catered for over 30,000 participants in Sydney, Brisbane and Melbourne.

Pont3 were responsible for strategy, sponsor liaison, sporting group recruitment and management, Volunteer recruitment, management and deployment as well as venue and supplier negotiations and Management.

Key outcomes;

• Staff and family engagement
• National and State sporting associations development
• Fitness First & MBF brand exposure
• Unique positive brand experience
• Community engagement
• Delivered key messages of health and fitness for the community.