LG Ready Steady Cook Roadshow

In 2007 Pont3 rolled out the LG Ready Steady Cook Roadshow in one of Australia’s largest experiental marketing activities ever done.

Pont3 created and implemented the entire program, our responsibilities included;

• Design / Construction
• Sponsorship
• Logistics
• Staffing
• Marketing / PR
• Content.

It allowed the popular television show sponsor LG to reach beyond the normal audience on Network Ten and connect with consumers through sound, touch, taste and smell in a very entertaining format which saw celebrity chefs endorsing their products and displaying their capabilities in ease and in a retail environment.

Highlights;

• 1,250 live shows
• 7,500 meals cooked
• Television cross promotion with Network Ten
• 6 Celebrity Chefs
• Kitchen giveaway driven through television and on-ground – receiving 15,000 entries
• In centre advertising and promotion
• 35,000 spectators in four States over 10 months
• In store training and demos for LG retail partners.